MADE in Portland, Oregon

We serve customers who expect unparalleled quality in materials and construction, and who believe that American made products are an important part of our collective future. What's more, we provide custom style revisions to all our uniforms, and work with you personally to provide the materials you need to give you a uniform you truly love. 


The Original Cheerleading Company

Founded in 1920 by William P. Dehen, we began as a knitting company for school letterman sweaters. By the 1960s, we expanded to include cheerleading uniforms and accessories, and we have been moving forward ever since. We've been here since the very beginning, and will continue to provide our customers with the same quality and attention to detail that we've prided ourselves on since the very beginning.


Classic Dehen Cheer Uniforms
Classic Dehen Cheer Uniform - 1970s
Dehen Cheer Catalog 1981

After seeing the merchandise first hand, my team and I are extremely impressed with the quality and the variety of styles offered to us. The material is impressive; the company is willing to help create innovative styles and the representative (Shannon) is extremely personable, helpful and responsive to all our needs. Thank you Shannon and Dehen for making this year one of the most stress-free years I have had in a long time.
— Lea Fields, Cerritos College Pep Squad - Advisor/Head Coach

This is a short note of thanks for doing such a great job with our order. I am so impressed with you and the Dehen Company. We have already received all items and everything was shipped in the correct size and quantity—this a first for us with any cheer company. I just wanted to let you know it was a pleasure working with you and after your great job and the company’s reliability we will be doing business with you in the future. Have a great school year! I’ll contact you if we need anything.
— Leslie Swartwood

I received the uniforms and WE LOVE THEM! They are perfect and we couldn’t be happier! We love Dehen, thanks so much for all your hard work in making sure they were perfect!
— Wendy Jo Brenan, PHS Cheer